1. Kickoff + knowledge transfer. We speak with you (the marketer) + a product lead so the copy is strategy-driven and product-true.
2. Voice-of-customer scan. We pull phrasing and pain points from reviews, call notes & recordings, and competitors.
3. We create 3 messaging directions. Each includes a headline, subhead, and rationale with pros/cons, three distinct, defensible directions.
4. Decision review. We have a quick call to solidify your choice and go over next steps.
ℹ️ What “direction” means
Your page’s single narrative: who it’s for, the value you deliver & how you deliver it.
1. We write the final copy, hero to footer, in your voice and anchored to the messaging direction you selected.
2. We put it in a clean wireframe that labels each section’s job and flow.
ℹ️ Our approach to copy
We start with the buyer’s problem and outcomes, then explain your solution. Clear. Scannable.
"The content they produced was engaging, well-researched, and tailored perfectly to our brand voice. We saw an increase in user engagement, website traffic, and overall brand awareness."
1. We create design setup in Webflow. Includes clean reusable sections you can drag & drop into pages all customized with your type, spacing and colors. You can use this to expand any page or create new ones.
2. We build & launch in Webflow. Implement copy + visuals, connect analytics, publish.
3. Handoff for marketers. Includes a guide to edit & add pages + video walkthrough explaining the logic behind the page’s layout and copy.
We launch only when requirements are met. We fix anything we missed for up to 14 days.
You can edit & create on-brand pages without dev help.
Ask us for support with anything related to the work we did for you for free for up to 30 days.
Fixed scope, fixed fee. Extras are proposed in writing with a price—no surprises.
Outcome: Decide your messaging direction and get the copy + wireframe.
You get:
Best for: Teams with in-house design/dev that just need the clarity on direction and the words.
Outcome: Strategize → write → design → launch an effective product page.
You get:
Best for: Teams who don't have internal design/dev bandwidth and want to quickly launch a page
Use this for smaller, focused tasks:
Best for: When you have a very specific issue or website section that you'd like us to fix/improve.
If you’ve been stuck trying to get pages live, juggling messaging debates, messy copy, and developer bottlenecks, this is where things get easier.
This call is how we both confirm the project is the right fit before moving forward.
Alternatively, you can always email us at contact@whaleoftheweb.com
✅ Launch your homepage 14 days or less
✅ 30 day support included
✅ We make any page
✅ We love async comms, no time wasting
✅ Discount available on 3 pages or more
Yes. We interview you and your PM/PMM/engineer and translate to buyer language.
Yes but most of all it will be clean, modern, and consistent, a SaaS baseline tailored to your decision. Not a rebrand, not a showpiece. That’s on purpose.
No. Our deliverables are designed for non-technical team members to use, but offer enough flexibility to involve a dev if wanted. You can edit and launch new pages without engineering.
Yes. We recommend you get at least a CMS site plan in order to host your website.
To keep websites easily editable by anyone we prefer to use our system in Webflow but will consider other platforms on request. Please get in touch to discuss directly.
In our past work, we often felt that our customers could not arrive at their ideal decision because they didn’t have a frame of reference. Three distinct directions, each with a headline, subheadline, and risk/benefit analysis, give you that reference point. You can compare, apply your industry knowledge, and choose the direction that best fits your product roadmap.
In general, it takes 10–14 days from kickoff to launch. We use a productised process (Decide → Write → Ship) to move quickly. We say it can take between 10 and 14 days because the estimation accounts for your feedback speed. In some cases, especially at the “Decide” step, your team may take a few days to settle on one direction, whereas the write step is much easier to assess.
By default, any direction we make is the result of your thoughts and knowledge + industry research. While we don’t expect you to outright fully dislike any direction, we don’t expect to be perfect either, so we do make adjustments if needed, after your feedback, to reach a version you are fully happy with.
Not at all, choose the page you need help with the most. Consider your upcoming campaign, including landing pages, product pages, or use case pages. Just let us know what pages you're thinking about during our 20-minute chat, and we'll make it happen!
If you’re the only marketer in a software company and…
• You’re stuck in circles on product messaging
• Your team keeps watering down your copy to “catch a wider net”
• Your site is painful to edit without devs
• You’re facing a redesign that keeps dragging
• You need a page live for a new product campaign ASAP
…then this is built for you.
